Social media marketing is an exciting, interesting, ever-changing field which consistently has new innovations to incorporate and use. Mastering the rapidly changing applications and products can require hours and hours of time, effort, and energy. Building and maintaining a social profile which is best for your business in order to achieve a high online visibility and increased customer/client base can seem overwhelming and insurmountable. Even with a peripheral understanding and use of Facebook and Twitter, it can be difficult to understand the importance of social media marketing and how to use it correctly for your individual business purposes.
Obviously, in terms of the Internet, “the times, they are a-changin’.” In the world of social media things are rapidly moving forward constantly. Just when you think you’ve gotten one application down and are using it to the best of its capabilities for your business, another one comes along. Of course, the reality is, that the next generation of applications and tools may be even easier and more successful for you. That is the case with Google Buzz – Google’s latest social networking tool. Buzz is poised to compete with the likes of Twitter and similar micro-blogging platforms while allowing for integration. In fact, Buzz can accept feeds from Twitter, Flickr, and blog accounts. Many bloggers and techies are furiously working to add Google Buzz buttons and tools to their blogs in order to increase their online presence and usability.
If you are already a Gmail user for personal or business correspondence, you have the ability to quickly set up Google Buzz and use it more easily than others who aren’t registered. Once you intialize your Google Buzz account and begin to explore the options and potential for you, you may find that you are at the beginning of a “hurry up and wait” situation. That’s fine. After all, when you first signed on to Twitter, Facebook, and other social media tools, that probably wasn’t the case either. With Buzz there is the added advantage of being able to use your current Google mail contacts to build your Buzz quicker and easier.
To get started with Google Buzz, you will receive a colorful icon underneath your Inbox link in gmail once you’ve configured it. Click on it and you will be directed to a feed of posts by the people you follow, with a status box on top of it for you to post videos, news, links, and photos. When you click on the Connected Sites option, you are given the ability to integrate your Twitter, Picasa, and other selected accounts into Buzz. What this means is that every time you tweet or post a video or photo, it shows in your feed. To maximize the advantages of Google Buzz, you will definitely want to configure your Google profile – if you haven’t already.
When you set up your Google profile, you can offer as much or as little information about yourself as you desire. You have the ability to use a nifty avatar, post work contact information, and give little known revelations about yourself like your personal “superpower.” There is also the ability to add links to all of your web sites, social profiles, and any online listing you may have to create the ultimate virtual calling card. With its availability as a feed, you can also implement RSS into a blog, align it with your Twitter account, or create a handy widget for online display.
Google Buzz is truly a new force in online social interaction and is here to stay. There are critics who are naysayers on the platform. However, Google is a powerhouse which has no signs of fading, so there may be something in Buzz that is valuable for your social marketing strategy. Dependent upon your existing gmail contacts, Google+ information, or Google Friend Connect, Buzz makes updating to your customized set audience easier which in turn increases the number of folks reached with your viral marketing.
So, why now create your own “buzz” and increase your online presence by integrating what you already have active into the Google Buzz system. It’s here to say and as the overall network of users grows, you will probably find that it’s well worth adding to your existing marketing schedules.
An article is written by Fred, who likes social networks, antivirus software, android applications, traveling, pc antivirus, literature and music.